The future of Developer Advocates as told by Amarachi Iheanacho

Developer Advocacy plays a critical role in bridging the gap between product and development teams. The demand for professionals who can communicate, educate, and engage with developers continues to rise. Amarachi Iheanacho is an emerging leader in developer advocacy, and she is committed to bridging this divide. She has led diverse developer advocacy initiatives across fast-rising companies like Eyer and Moja Globa. Her work revolves around improving developer experience, organising API documentation, and grooming thriving developer communities. In a recent interview with TechNext, Amarachi answers questions on her journey into developer advocacy, the impact of developer advocacy, and her compelling vision for a more collaborative developer ecosystem.

Q: Amarachi, you have spent the past three years as a Developer Advocate. What was it that at first drew you to this position?

Amarachi: Developer advocacy has always felt like the perfect blend of my two passions: technology and teaching. In a way, I’ve been a developer advocate from the moment I started coding. From the beginning, I’ve been encouraged to write—not just for documentation but to teach, to reinforce my understanding, and to help build a brand. Through this, I realised that people learn in very different ways, which led me to start speaking and engaging with communities. I’ve led communities both in my university and within my country, learning along the way just how impactful a community can be.

What I love most about developer advocacy is its focus on people. It allows you to connect with others, helping them understand complex technologies and making a real difference by listening to their challenges and feeding that insight back to the team. I know I wouldn’t be where I am in tech without those who took the time to teach and reach out to me. For me, giving back is essential. As I always say, “I don’t care how cool you are—you’re never too cool for community.

Q: It looks like nurturing a community is a large proportion of your work. How do you create a collaborative space for developers?

Amarachi: Innovation is only possible through the support of collaboration. Developers function better when they recognise their place in something larger, where their efforts are important, and they can learn from others. My method has been to promote inclusivity and openness in everything I do. At Eyer and Moja Globa, we worked hard to give developers various ways to engage with us—whether through documentation, direct assistance, or open-source contributions. Creating environments where developers feel protected to raise questions, convey ideas, or critique the platform is important.

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